About

I’m George Dixon, a London-based freelance photographer working primarily on film. I work across two strands: football, documenting matchdays and fan culture, and campaign work shaped by similar instincts, with a clear commercial focus. My style sits between documentary and editorial: story-first, human, and emotionally led.

I began photographing Newcastle United matchdays as a supporter through @FloodlightsOn, capturing the raw emotion of football. That work trained my eye for people, energy, and fleeting moments. I now translate those experiences into campaigns that feel believable: grounded scenarios, honest performances, and light-touch direction, finished with an editorial edge. Crafted, but never overproduced.