I’m George Dixon, a freelance photographer working on film, documenting football through matchdays, player moments, behind-the-scenes access, and supporter culture,.
Film is central to the process. Slower, more deliberate, and closer to how the experience actually feels. In fast-moving digital feeds, that difference stands out. A distinct, more considered image that cuts through the noise. Raw, but intentional.
FloodlightsOn began as a personal project, following Newcastle United from the stands, capturing the experience of being there.
What started as observation has developed into ongoing work across the professional game, with commissions from adidas, The FA, The Premier League, Newcastle United and Tottenham Hotspur.
The focus remains the same: football as it’s felt, not just played, often in the moments between the action.
Clients & collaborations
adidas, ASICS, Billy Bolt, Cole Palmer, Copa90, The FA, Foot Locker, Heineken, JD, Newcastle United, New Balance, Premier League, Rivista Undici, Sandro Tonali, VERSUS